Herve Morvan: The Genius of French Poster Art. By Michel Archimband. PIE BOOKS, 2010. 268pp., illustrations throughout, 21×14,8cm.
Herve Morvan was a French poster designer, illustrator and artist who became well-known for his advertising posters in the 1950s.
'Herve Morvan: The Genius of French Poster Art' features a collection of 280 of Morvan's creations for the advertising world, including posters for kids, food/drink (including the Perrier advertisement that made his name), fashion, cigarettes, film and music, etc, etc.
The book is a wonderful look at the era of 1950s advertising, and the work of Herve Morvan.
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